![]() This is the level of detail you need to bring to your business if you want to be the best in class. They painted the inside of trucks white to spot any dust on the bikes that could slow the rider down by even a fraction.They toured with the rider’s mattresses and pillows so the sleeping environment was consistent.Hand sanitisers placed everywhere to minimise the risk of colds.They tested massage gels for the fastest recovery times. ![]() ![]() Riders wore heat pads under their shorts to keep their muscles at the optimum temperature.They rubbed alcohol onto the tyres to get more grip.They made the bike seats more comfortable.This is also how Virgin Atlantic gained a competitive advantage over British Airways. Changes that on their own seem irrelevant or even silly but when combined the sum of the parts creates an environment that allowed Team Sky to disrupt competitive cycling and gain a competitive advantage. Now they started making those tiny changes to improve every minute element to be 1% better. “ How might I help the coaches help the riders be brilliant and become the best they can be? What environment can I create to increase the opportunity and frequency of wins?”Īggregated marginal gains ( Slice and Dice)Īt the start of the process, Brailsford and his coaches had broken down exactly what they needed to do in order to win in minute detail. This was Dave Brailsford’s challenge statement. The first step to any successful strategy is to remove personal, self-facing, outcomes and seek ways to provide more value to the market in a unique way. One element in isolation will not have the same impact. Most of what you have read before only focuses on the third part, but in order for any strategy to be successful all the key principles must work in unison, leveraging each other to achieve optimum performance levels. People: The potential of the human mind to perform at its best.The Strategyīrailsford has always stuck to the 3 key principles to seek sustained success. They became the most successful Olympic team in the worldĪnd this is how they did it and how you can apply the same strategy to your business. In 20 the British Cycling team won 70% of all the Gold Medals and broke multiple world records. What actually happened? They won the Tour de France twice in 4 years with two different British riders. The goals were clear, the British aimed to have a clean rider win the Tour de France within 5 years.īritish Cycling will become the most successful Olympic team in the world by 2012.ĭave Brailsford announced this to the world and was somewhat predictably ridiculed by the French, Italians, and the Spanish. We’re going to use science, technology, and creativity to improve performance to be the best it can be. We just had a starting point and a load of funding. “What was great was we weren’t held back by conventional wisdom. What Atomic Habits doesn’t do is break down the full strategy Dave Brailsford executed to disrupt professional cycling and become the most successful sports team in the world.īritish cycling used the slice and dice framework. ![]() If you’re one of the 5 million people who has read James Clear’s book, Atomic Habits, you will recall this story from chapter one. He relentlessly believed in the aggregated marginal gains strategy.īrailsford said, “The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike and then improve it by 1 percent, you will get a significant increase when you put them all together.” Dave Brailsford was the new Performance Director. Things were so bad one of the top European cycling brands refused to sell bikes to the British as they were concerned it would be a bad look for their company. In 2002, British cyclists had only won one gold medal in the previous 76 years, and no British cyclist had ever won the Tour de France in 110 years of trying. How to Rule the World with Creative Strategy This simple solution increased Tim's sales by 90%. He called out of business hours when the secretaries weren’t there. The answer was the prospect’s secretaries were blocking his calls. The problem was he wasn’t getting hold of enough prospects in order to pitch. Then he systematically went through all the tiny elements to see what he could do to solve the problem.įerris’ analysis discovered the problem wasn’t his pitch, his closing, the product, or even the price. He listed out his whole sales process in minute detail. This is always the most important part of any creative solution. He used a creative thinking strategy called Slice and Dice.įirst, he defined the problem. He soon became the companies top salesperson, by solving one simple problem. Tim Ferris’ first job out of college was in data storage sales. ![]() “If you define the problem correctly you will almost have the solution” -Steve Jobs ![]()
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